News recently circulated that Airbnb is planning to create a new tier which will set standards for listings for houses and apartments. And The Most Expensive Homes is about to more details about it. CHECK IT OUT!
Airbnb is reportedly planning to launch a new ultra-premium tier called Airbnb Lux. It will be for mansions, penthouses, and mega-homes that will be inspected to make sure they meet certain criteria.
Airbnb has been getting the public acquainted with its higher-end offerings over the past year by arranging for celebrities to stay at them, who then post the posh digs on social media. It’s clear that Airbnb has very concertedly been targeting celebs to spread the word about their affluent options, and it appears it is gifting the stays without paying the celebrities to post photos.
With this bolstered luxury portfolio, Lux could prove fruitful for Airbnb as higher-priced listings have greater profit margins. The company will start testing the new offering in some markets at the end of year, according to people familiar with the matter.
Looking to appeal to well-heeled travelers, Airbnb has been segmenting its offerings much the way hotel chains do. Just like you can walk into any hotel and expect a consistent set of towels, blankets, and quality, Airbnb Select is designed to do the same.
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