Apartment Showrooms from Milan Design Week: While many brands showcased their latest creations in the halls of Salone del Mobile or at the iconic Triennale, others opted for a more intimate, immersive approach. Scattered across the city, several apartment showrooms redefined the design experience, transforming real living spaces into fully curated design narratives.
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Dimoremilano and Loro Piana delivered one of the most theatrical experiences of the week. Titled La Prima Notte di Quiete, the installation welcomed visitors through the foyer of a vintage cinema into a richly imagined world. The space was brought to life with immersive soundscapes and elegantly moody furnishings designed specifically for Loro Piana. The line between reality and cinematic illusion was artfully blurred, offering a surreal take on modern interior design.
In a sophisticated Milanese apartment, Gohar World previewed its Table VII Collection alongside beloved pieces from the Dorever Goharr line. The installation spotlighted delicate linens, intricate lacework, and mouth-blown Egyptian glassware—elements that elevated the everyday ritual of dining. It was a whimsical yet refined setting that reflected Gohar World’s dedication to artistry and tradition.
To mark its 10th anniversary, Artemest opened the historic Palazzo Donizetti to the public for the very first time. Inside, six celebrated interior design studios—1508 London, Champalimaud Design, Meyer Davis, Nebras Aljoaib, Romanek Design Studio, and Simone Haag—each took over a room, infusing the space with their distinct design languages. The result was a luxurious and diverse celebration of global craftsmanship and contemporary aesthetics.
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At Via Giuseppe Rovani 20, Bocci offered a serene and cerebral design journey titled The Numbers Between The Numbers. The apartment featured new work by Omer Arbel, interspersed with pieces by fellow collaborators. The space unfolded like a quiet meditation on form, light, and materiality—blurring the boundaries between product design and conceptual art.
Making a striking debut, Giuseppe Porcelli introduced his first furniture collection through Garçonnière, an evocative installation staged in a transformed pied-à-terre. The space challenged conventional design narratives by exploring homoerotic themes with elegance and intimacy. Porcelli’s thoughtful use of texture and symbolism created a dialogue between masculine and feminine design energies—making it one of the most talked-about presentations of the week.
Danish brand Muuto brought Scandinavian calm to the Milanese chaos with an apartment inspired by the changing seasons. Each room evoked a different seasonal mood through furniture and lighting, prompting visitors to reflect on the emotional impact of design in everyday life. It was a gentle and poetic experience that stayed with visitors long after they left.
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Apartment Showrooms from Milan Design Week showcased the perfect harmony between design innovation and intimate living spaces, leaving visitors inspired by how functionality and luxury can coexist in truly immersive environments. For more insights into trends, interior design tips, and luxury brands, follow The Most Expensive Homes on Instagram. Stay connected to receive exclusive content and be inspired by the world of interior design.
