20 BRANDED RESIDENCES IN THE UK: A POSH KIND OF LUXURY LIVING – Branded residences, a burgeoning trend in the real estate landscape, represent luxury residential developments partnered with well-established and prestigious brands, often recognized in the hospitality, fashion, or lifestyle sectors. These collaborations offer a unique synthesis of high-end living spaces coupled with exclusive services and amenities tailored to reflect the brand’s identity. In the UK, the popularity of branded residences is on the rise as discerning buyers increasingly seek a lifestyle that seamlessly integrates opulence, sophistication, and brand association. Immerse yourself in the epitome of luxury by exploring our selection of 20 Branded Residences in the UK, curated by Most Expensive Homes.
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© 10 Park Drive
A benchmark for elegant and sophisticated living, overlooking the docks, river and beautifully landscaped gardens of Wood Wharf. Designed by award-winning architects Stanton Williams, this building exudes certainty and permanence. A quietly confident development with 346 beautiful branded residences, each offering a genuine sense of place. A place to make your home.
© 199 Knightsbridge
A striking four-bedroom, and four-bathroom lateral apartment in 199 The Knightsbridge. This opulent project was executed on a turnkey basis for the daughter of a repeat Client. The apartment was fully stripped back, followed by a comprehensive fit-out which includes bespoke joinery, AV, and back-lit stone throughout. Mirror-effect ceilings were achieved using stretched barrisol fabric. The result is a bold and luxurious apartment in one of London’s most exclusive residential apartment buildings.
© Baltimore Tower
New to the market in this iconic location, seven brand-new apartments offer a luxurious lifestyle opportunity within Baltimore Tower – an award-winning development in the heart of the sought-after E14 postcode. Known as the ‘Arena Quayside Collection’, these exclusive apartments consist of one and two bedroom duplexes, each benefitting from a winter garden.
© Chelsea Barracks
Chelsea Barracks provides the best of both: A city home with an abundance of space and the facilities of a country estate. These are residences made to delight, in the heart of Belgravia’s vibrant artistic and social life, where everyday contentment is punctuated with unforgettable moments.
© Clarges Mayfair
Located in London’s most sought-after neighbourhood, Clarges Mayfair reflects the evolution of the district and entices discerning homeowners looking to invest in Brexit-proof property. Each of the 34 apartments enjoys ample space and natural light plus masterful views of the city.
© Four Seasons
When you think about Four Seasons, we hope unparalleled luxury comes to mind. In this branded residence, true luxury is a meaningful sense of belonging. It is a dedicated focus on how people want to be treated, grounded in the genuine care you experience during your stay and defined by an abundance of humanity and generosity. Come home to Four Seasons in the world’s most sought-after destinations.
© Goodman’s Fields
Goodman’s Fields is a mixed-use urban quarter providing a selection of beautiful apartments as well as independent coffee shops, cafes and restaurants, a hotel, 2 acres of stunning landscaping and unforgettable public art. Residents benefit from a 24-hour concierge, residents’ private screening room, pool, gym and spa, just moments’ walk from the City and Shoreditch.
© Landmark Place
Overlooking the River Thames by Tower Bridge, Landmark Place holds an unparalleled position as the only residential waterfront development in the City of London. These exquisite residences, coupled with world-class resident amenities, represent a once-in-a-lifetime opportunity to live in this remarkable location.
© Lincoln Square
Lincoln Square is a calm oasis in the heart of London, with Covent Garden’s lively restaurants, theatres and boutiques just a short walk away. One of Europe´s most innovative and in-demand designers, Patricia Urquiola re-interprets luxury with verve and passion. Her work encompasses architecture, interior design and furniture design. She has worked with leading brands around the world, including Louis Vuitton, Ferrari or The Mandarin Oriental Group. At Lincoln Square, she incorporated her signature style in the social spaces, including two dramatically stylish lobbies with coloured glass, marble and bespoke bronze mesh chandeliers.
© NEO Bankside
A landmark residential scheme, NEO Bankside is one of London’s most desirable new addresses. This world-class development, in an unrivalled location beside Tate Modern on the South Bank of the River Thames, comprises 217 apartments and penthouses in four ‘pavilions’, rising in sequence with views towards The City and St Paul’s Cathedral. A 50/50 joint venture with Grosvenor, alongside a profit participation arrangement with previous site owners Land Securities, this striking development is located at the heart of the ‘ribbon of culture’ emerging along the South Bank.
© One Tower Bridge
One Tower Bridge is a prestigious development offering a five-star living experience by the banks of the Thames. It offers uninterrupted views of one of the world’s most iconic landmarks, unrivalled residents’ facilities and the highest of specifications. In addition to the incredible apartments, a plethora of exciting new retail and commercial signings, including The Bridge Theatre and The Ivy Restaurant, will make One Tower Bridge the most sought after destinations in London.
© The Principal Tower
The Principal Tower multi-level penthouse in the sky offers a rare scale of space above the city, just moments from the heart of the City of London. It features three expansive ensuite bedrooms across the upper floor, each with its own outlook across the capital. Both the main and guest bedrooms enjoy dual aspect views and walk-in dressing rooms with wrap around wardrobes rising the full 3.3m to the ceiling. In keeping with the impressive scale of the property, ensuites range from some 70sqft to over 90sqft and incorporate a dual sink vanity unit, walk-in shower and/or bath finished with the finest Italian polished marble. The entrance level is a grand, triple aspect living, dining room and kitchen, complete with a generous outdoor private terrace.
Developed in collaboration with Stanton Williams and Ronson Capital Partners, Riverwalk is a luxury residential scheme on the North Bank of the Thames comprised of 116 apartments spread across 2 organically shaped buildings. The premium bedroom apartments and penthouses, designed to maximise natural light and internal space, offer exceptional views across the Thames and are within walking distance from London’s most desired postcodes and shopping addresses — as well as opposite Tate Britain and right next to the Henry Moore sculpture “Locking Piece”.
© Royal Warwick Square
Royal Warwick Square occupies a superb position in the heart of the Royal Borough of Kensington and Chelsea, close to the illustrious neighbourhoods of Holland Park, Knightsbridge and Chelsea. With their elegant streets, leafy parks, and refined shopping and dining, these are some of London’s most desirable areas, and prime residential addresses.
© South Bank Tower Residences
Create the perfect home, beyond even your most exuberant dreams. Located on floors 38 to 40 high above London’s skyline, Southbank Tower‘s expansive penthouses will provide a home truly unique to you. Both lateral and duplex layouts provide the perfect setting for entertaining with spectacular views of the capital’s skyline from the Portland stone of St Paul’s Cathedral to the shimmering glass and steel facades of the City, The Shard and the London Eye.
© The Atlas Building
The Atlas Building is an architectural icon, that combines the sophistication of the city with contemporary urban style. Designed by award-winning Architects MAKE and Woods Bagot, the building’s staggered construction is formed from six architectural fins that are as distinctive as they are elegant. The 40-storey residential tower and nine-storey office building is complemented by public spaces for the whole community. Special features to note are the deluxe mezzanine spa, the 5* swimming pool and the luxury soft furnishings in the cinema room.
© The Broadway
The Broadway is a vibrant living quarter in the heart of Westminster. The six striking residential towers form the centre of this modern-day masterpiece and tucked between them a unique lifestyle and wellness destination. The Broadway provided Northacre and the project’s architects, Squire and Partners, with an entirely blank canvas on which to craft a collection of luxury apartments for future generations to come. Refined interiors are warmed by natural highlights including oak and marble. Impressive floor-to-ceiling windows, inspired by 1920s jewellery, carry the promise of unrivalled views over Westminster and the iconic London skyline beyond.
© The Buxmead
There are 20 contemporary apartments at Buxmead ranging from 3 bedrooms up to 5 bedrooms, some with private gardens and personal entertainment suites. For a more traditional style, look to the locally listed Neo-Jacobean mansion Bishopsmead House, restored back to its former glory by Harrison Varma. Whether you own a lateral, duplex or penthouse, each apartment benefits from a private garage with space for at least 2 cars and 18 square meters of storage.
© The Chiltens
The Chilterns is the ultimate opportunity for luxury living in the heart of London’s prestigious Marylebone, designed to expertly combine the highest technical specifications with the finest interiors from the world-renowned designer, Rabih Hage. From the unique, open-plan gallery – featuring an exclusive collection by the celebrated British photographer, David Bailey – to the residents’ private cinema, The Chilterns radiates elegance and class at an unprecedented level.
© The Chronicle
The Corniche, designed by Foster + Partners, is a mixed-use development of three landmark towers along the Albert Embankment on the south bank of the River Thames, opposite the Houses of Parliament. The buildings range from 15 to 27 storeys in height and provide 253 apartments, including offices, restaurants, gym, pool and spa. The apartments are designed from the inside-out, as the residential units define the proportions and slender volumes of each building, and the generous living spaces extend into the deep bays that give the scheme its distinctive character.
The appeal of branded residences in the UK can be attributed to their ability to transcend traditional real estate offerings by providing a curated living experience associated with a recognized and trusted brand. The convergence of luxury living with the cachet of renowned brands resonates with a growing demographic that values exclusivity, personalized services, and a unique lifestyle proposition.
Looking ahead, the future of branded residences in the UK appears promising, with a continued upward trajectory. The demand for these distinctive properties is anticipated to rise as individuals increasingly prioritize a lifestyle that transcends traditional notions of homeownership. As the market evolves, we can expect an expansion of partnerships across diverse sectors, bringing forth a wider array of branded residential options. The future holds the promise of a dynamic real estate landscape where branded residences continue to redefine the paradigm of luxury living in the United Kingdom.
Keep up with the Most Expensive Homes as we delve deeper into the allure of branded houses all over the world. Discover the harmonious marriage of iconic brands and exquisite living spaces in our curated 20 Branded Residences in the UK. Find more inspirational content on our Pinterest boards and Instagram page.